The world's leading online platform for new designer talent

NOT JUST A LABEL (NJAL) brings together a community of the most exciting independent and contemporary emerging talents from over 150 countries across the globe. The NJAL platform helps designers to gain exposure in the fashion industry at no cost, promoting a designer’s creativity and individuality above all else.

Each NJAL designer creates an individual virtual showroom, where they can showcase their entire archive of creations, connect with a global audience and retail their designs from anywhere in the world.

NJAL gives designers direct contact to the most renowned stylists, buyers, celebrities and press. Industry professionals can directly contact and buy from designers, cutting out the middle-men and letting designers establish their own voices and images within the industry. NJAL promotes its talent through its own extensive media channels, and collaborations and partnerships with fashion publications, stylists and media outlets.

NOT JUST A LABEL’s Black Sheep are a selection of designers from the NJAL community that the scouting team have identified as being especially innovative, sustainable, pioneering and striking in their work. This section is updated with new NJAL Black Sheep on a weekly basis. Designers are identified as Black Sheep solely on the quality of their work. NJAL stands for meritocracy and neutrality, and therefore does not accept requests from designers to become a Black Sheep. 

NJAL’s mission is to support emerging designers, and build a transparent and supportive fashion industry in which they can thrive.